The Marketing And Research Services Firm, And The First And Most Progressive Ratings, Review And Curation Platform For Advertising Technologies To Combine Under New Leadership
NEW YORK, NY – July 30, 2016 – Shoulder Tap Advisors, a privately held firm with ownership in more than one dozen media tech companies, today announced the acquisition of marketing and research services firm DMR, and Industry Index – the only ratings curation platform with a searchable database specifically focused on measuring technology innovation across the global advertising and marketing technology. The move will bring the two companies together under the Industry Index name, with Jonathon Shaevitz as its new CEO.
“Objective, third party evaluation of technology has proven essential to marketing executives for every channel and every aspect of their marketing and advertising campaigns” said Jonathon Shaevitz, CEO, Industry Index. “The platform informs critical decisions for both buyers and sellers, and can represent the difference between one million dollars and one-hundred million dollars.”
Digital marketers tap Industry Index to quickly and easily see the peer ratings of advertising technology based on relevance to their specific needs. Marketers can search and filter across:
- Social, Video, Display, Search, Emerging, Mobile, Gaming and Commerce
- 1400 Companies, 115 Categories,
They receive instant, sortable ranking, rating and other info, including the performance, service, innovation, and value.
By year end Shaevitz expects to triple the number of advertising technology vendors and publishers using the platform to create distinguished content specifically for their pull strategies.
Learn more about Industry Index at www.industryindex.com.
Industry Index Founder and CEO Gayle Meyers will sit on the company’s advisory board. “I’m confident Jonathon’s vision, leadership, and experience will drive Industry Index to an exciting next level. I can’t wait to see where it goes.”
About Industry Index
The Industry Index allows marketers to quickly, easily and reliably find best-of-breed technology solutions they need. The Industry Index combines expert curation with objective ratings to provide an industry-wide perspective on truly meaningful innovation, so that marketers can focus on moving business forward (what matters)—rather than just keeping pace with technology. Founded in 2011 by industry veterans Gayle Meyers and Jessica Joines, Industry Index is headquartered in New York City.
Author: Jonathon Shaevitz
Jonathon Shaevitz is the CEO of Industry Index.