Media We Like: “MarTech + AdTech = Success”

I.I. team members share our faves with each other. Now, we’re sharing with you. We’ll keep doing it, too. 

A World Without Work (The Atlantic) – July/August 2015
(From Chris) For centuries, experts have predicted that machines would make workers obsolete. That moment may finally be arriving.

The Platform Of The Future Will Own The Intersection Of Advertising And Marketing (AdExchanger) – Nov. 7
(From Jonathon) Whoever masters and melds marketing and advertising will dominate an industry now ruled by Facebook and Google. Salesforce, Oracle, Adobe and the holding companies are contenders.

The Secret Formula For The Perfect Viral Share (SocialTimes) – Jun. 4, 2014
(From Dorian) In depth, long form (meaning research-driven) content performs best.

Breitbart Urges Boycott of Kellogg After Brand Abandons Site (Bloomberg) – Dec. 1
(From Mark) Discusses AppNexus’ barring of Breitbart for hate speech.

15 SEO Best Practices for Structuring URLs (The Moz) – Feb. 24, 2015
(From Chris) Write for humans. Try to avoid hashes. And other tips. See the comments, too.

Programmatic Display Ad Prices to Surge 20% by 2018 (The Drum) – Nov. 22
(From Jonathon) … due to publishers using yield optimization technologies, says a study.
And, programmatic will grow faster than other channels. (MediaPost)

(Join in! Tweet us or tell us via LinkedIn some media of interest that you think is worth sharing.)

Author: Dorian Benkoil

Posted in Programmatic and tagged , , , , .