Here come the I.I. team’s picks for the week. (See our previous headline roundup here.)
Fake it till you make it’: Confessions of a recovering ad tech executive (Digiday) – Jan. 10, 2017
(From Dorian) “Almost all of the tech startups feel like, we’ll fake it until we have enough scale or data or algorithms get smarter.” Until then, it’s “shenanigans.”
Axios launches newsletters, gearing up toward a full-fledged site just in time for the Trump administration (Nieman Journalism Lab) – Jan. 9, 2017
(From Dorian) “We also want to make sure we reach the universe of serious news readers, anyone who on a daily basis consumes serious news. We think that’s roughly 15 to 20 percent of the adult population.”
Forecasts: Programmatic, Native on the up (BizReport) – Dec. 6, 2016
(From Mark C.) There’s a 15% to 20% increase in programmatic display pricing as we head toward 2018. And it is believed the next five years will show strong growth for native formats, with social helping to push growth.
2016 Marketing Technology Landscape (chiefmartec.com) – March 2016
(From Jonathon) So packed that you have to zoom in and zoom in to see a clear company logo.
Publishers are using their newsletters as labs for new offerings (Digiday) – Nov. 2, 2016
(From Chris) Newsletter subscribers are disproportionately loyal readers, which makes them an ideal group to test ideas on.
EU Proposes New Rules That Could Limit Web Tracking for Ads (The Wall Street Journal) – Jan. 10, 2017
(From Melody) Users would have to consent to website cookies. Potentially hitting the bottom line for big online ad brokers like Google and Facebook.
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Author: Melody Terng