Ad ops managers face the challenge of interacting with internal and external groups, coupled with the challenge of an evolving digital landscape and ever-changing metrics.
At PluggedIn BD’s recent roundtable discussion, industry professionals explored the current demands of ad ops and what we may see in the future.
“The job gets harder over time instead of easier, which is counter-intuitive,” said Ben Reid, CEO of Elasticiti, citing increasing demands and the difficulty of maintaining both quality and scale.
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There was a general consensus that the role of ad ops is changing and, to an extent, uncertain. You can read the rest here.
SpinMedia: Reena Mehta, Senior Director, Advertising Operations
Yeildmo: Dan Contento, SVP Operations
National Geographic: Eileen Moroney, Vice President, Digital Advertising Business and Operations
StudyBreak Media: Ahmed Karim, Senior Yield Operations Specialist
Merkle: Angelina Eng, VP Ad Operations
Yieldbot: Mike Siems, VP Publisher Development
Elasticiti: Ben Reid, CEO
SmartyAds: Ivan Guzenko, CEO
Jun Group: Pallavi Garg, Director, Strategy & Operations
Huddled Masses: Charles Cantu, CEO
Author: Dorian Benkoil