What will 2017 look like in MarTech and AdTech? Here are some thoughts from others we liked. (See our 2016 recap here.)
Marketers from Virgin, IBM, Facebook and FCB Global share their predictions after an eventful year (The Drum)
“Deciphering unstructured data will be a key differentiator.” Plus, “we’ll see customer service transformed online through the proliferation of chatbots.”
Trends for 2017: AR, Chatbots, Influencers 2.0 and more (Marketing Week)
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. More about dark social, micro-influencers and AR (The Huffington Post)
Programmatic ad-buying in 2017: What marketers should know (Marketing Tech News)
With programmatic projected to increase to $42bn in 2020, here points out 3 key trends in 2017: better use of data, programmatic creative, and bringing ad tech in-house.
The Biggest Trend In Ad Tech We’ll See In 2017: The Pay Per Transaction Model (Forbes)
In the era of Voice Search, Pay Per Impression and Pay Per Click models do not translate well here. Which is why Google are considering Pay Per Transaction, in what would be the biggest shift in advertising in years.
Survival Guide 2017: Ad Tech Turns Digital Duopoly Into Three-Way Brawl (AdAge)
Though the three tech titans have a combined market cap of $1.21 trillion, only Google is firmly entrenched among marketers’ and publishers’ automated ad deals. But the meteoric rise of header bidding has Amazon and Facebook smelling opportunity.
5 charts: Forecasting the 2017 global ad market (Digiday)
Researchers predict that digital ad spend will finally usurp TV ad spend next year. Also, mobile will take up nearly all of the global advertising growth, with social video being the major driver.
10 Digital Media and Marketing Predictions for 2017 (AdWeek)
A panel of digital marketing and technology experts shared their predictions for the future of influencer marketing, digital customer service and more.
Dorian also shared his predictions in our previous headline roundup: “It’s Everyone Against Facebook and Google. Plus, Chatbots and AI.”
Image Source: GetApp Lab
Author: Melody Terng