We told you that email marketing is (still) hot. Our friend Eli Mandelbaum (r.) of PluggedIn BD came up with four tips for making email newsletters work, based on our joint breakfast event:
- Play the long game. Build a relationship.
- Don’t buy lists, build them. Find real people with real connections to your brand.
- Humans + Automation is the most powerful combination. It’s not one or the other.
- Relevance is critical.
“There is a reason email marketing has survived for over four decades,” Eli writes, in a piece that goes into more detail on the points above.
Come to our next breakfast, the Ad Viewability Roundtable, on Feb. 22 in New York. Discount code is “ii17” for 30% off. You’ll talk in an intimate setting about the current key issues of transparency and viewability with top executives from Sonobi, Viacom, Audience Science, MetaMarkets, Neustar, Beesswax, Smart AdServer, Stitch Video and Wired magazine.
See you there?
Author: Dorian Benkoil