In case you missed it, here are our staff’s fav MadTech news picks from the last two weeks. Notice something new? #Hashtags! We want to know what you’ve been reading, and what we missed. Tell us on Twitter, Facebook… or button it up on LinkedIn.
In case you missed it 2x, here’s our previous Roundup (#redundant).
News Corp & Unruly seeking to redefine programmatic through new private marketplaces — The Drum, Apr. 10, 2017
Media buyers can now buy inventory that matches a person’s mood…
#emerging #programmatic #partnership
How The NYT, CNN, and HuffPo approach publishing on platforms — Nieman Lab, Mar. 30, 2017
A study from Columbia University examines how social platforms have changed journalism.
#publishing #study #social
Rubicon Project Announces Early Successes from Video Header Bidding Beta —Yahoo Finance, Apr. 6, 2017
The Exchange announced the initial results experienced by publishers using its video header bidding product…
#beta #emerging #programmatic
Diana Ionel, Starcom Romania: “The cold shower for Google is a good thing…” — iCEE.news, Mar. 30, 2017
“No matter how sophisticated targeting is right now, the association with quality content involves a judgment on that content…”
The Kendall Jenner Pepsi Creative Brief — Medium, Apr. 6, 2017
This parody brief for Pepsi’s massive tone-deafness is right on the nose…
World record for retweets could be broken over some free chicken nuggets — The Verge, Apr. 6, 2017
A social media win for Wendy’s. Are you in one of the 2.7 million retweets?
UPCOMING INDUSTRY EVENTS
April 19 – 20 / Conversion Conference, Las Vegas, NV
April 23 – 26 / Marketing Nation Summit, San Francisco, CA
April 25 / Empire Startups FinTech Conference, New York, NY
April 26 / Influencer Marketing Roundtable, New York, NY
Author: Melody Terng