Content Roundup: Chicken nuggets, Google gets a cold shower, Rubicon’s FastLane

In case you missed it, here are our staff’s fav MadTech news picks from the last two weeks. Notice something new? #Hashtags! We want to know what you’ve been reading, and what we missed. Tell us on Twitter, Facebook… or button it up on LinkedIn.  

In case you missed it 2x, here’s our previous Roundup (#redundant).

 

 

News Corp & Unruly seeking to redefine programmatic through new private marketplacesThe Drum, Apr. 10, 2017
Media buyers can now buy inventory that matches a person’s mood…
#emerging #programmatic #partnership

How The NYT, CNN, and HuffPo approach publishing on platformsNieman Lab, Mar. 30, 2017
A study from Columbia University examines how social platforms have changed journalism.
#publishing #study #social

Rubicon Project Announces Early Successes from Video Header Bidding BetaYahoo Finance, Apr. 6, 2017
The Exchange announced the initial results experienced by publishers using its video header bidding product…
#beta #emerging #programmatic

Diana Ionel, Starcom Romania: “The cold shower for Google is a good thing…”iCEE.news, Mar. 30, 2017
“No matter how sophisticated targeting is right now, the association with quality content involves a judgment on that content…”
#content #international

The Kendall Jenner Pepsi Creative BriefMedium, Apr. 6, 2017
This parody brief for Pepsi’s massive tone-deafness is right on the nose… 
#blowingIt #pepsi

World record for retweets could be broken over some free chicken nuggets The Verge, Apr. 6, 2017
A social media win for Wendy’s. Are you in one of the 2.7 million retweets?
#NuggsForCarter

 

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April 19 – 20  /  Conversion Conference, Las Vegas, NV

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(Join in! Tweet us or tell us on LinkedIn of some media that you think is worth sharing.)

Author: Melody Terng

Posted in Exchange, Header Bidding, Programmatic and tagged , .