Content Roundup: Bots Influence Humans – Amazon Says Yes to the Dress – What does $850mm buy Oracle?

Here come our staff’s fav MadTech news pics from the last two weeks — juicy stuff on programmatic, on-demand retail, robot persuasion…  Plus, don’t miss our blog this coming week as we share insider insights from our Roundtable on Influencer Marketing.

Anything juicy we missed? Tell us on Twitter, Facebook… or button it up on LinkedIn.

 

eMarketer Releases New Programmatic Advertising EstimateseMarketer
Apr. 18, 2017
Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere…
#programmatic #forecast

How Influencer Chatbots Could Close the Gap Between Content and CommerceThe Drum
Jan. 18, 2017
Brandtech group You & Mr Jones has worked on the “first ever” influencer chatbot for US makeup brand Covergirl. According to them, the next frontier for brands will be…
#influencerMarketing #social #chatbots

Western YouTube Stars Look to Crack the Chinese Social Networks  — Digiday
Apr. 14, 2017
Yoola is localizing select influencer videos from YouTube and distributing them on Chinese social networks. They easily created millions of views in two months…
#international #video #influencerMarketing

Amazon Wins Patent for On-Demand Textile Manufacturing — RetailDIVE
Apr. 19, 2017
Can Amazon slip into something more comfortable? Imagine programmatic retail and garment yield management based on purchase history…
#retail #ecommerce #Amazon

Oracle To Acquire Digital Measurement Firm Moat — AdExchange
Apr. 18, 2017
Someone told Recode that Oracle will pay more than $850 million for Moat. Will the acquisition allow Oracle extend its marketing and data clouds’ abilities?
#financial #Oracle #Moat

 

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May 8 – 9  /  DIGIMARCON EAST, New York, NY

May 9 – 10  /  MarTech Conference, San Francisco, CA

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May 24  /  OTT & Audience Targeting for Video Roundtable, New York, NY

 

Author: Melody Terng

Posted in Influencer Marketing and tagged , , .