Here’s some of our fav MadTech news from the last two weeks — pubs & techies team up to solve targeting issues, proper care and feeding of your new AI… And if you missed out our OTT Roundtable, catch up here.
TV Industry Mobilizing to Secure Its Fair Share — AdExchange, May 15, 2017
Fox, Turner and Viacom recently announced an audience targeting alliance.
#targeting #consortium #publishers #adtech
MadTech v Goliath — Media Post, May 4, 2017
Team sports continue as tech throws-in to rival Facebook and Google on the targeting front.
PROPER AI PARENTING.
Why Tech Companies Like IBM & Amazon Give AI Human Names — Adweek, May 24, 2017
Watson, Alexa to Einstein (and the disappeared Hemingway) – Who named these AIs?
Salesforce CEO Uses AI to End Internal Politics — Business Insider, May 18, 2017
Executives face being pointed out as needed specific attention by the company’s AI Einstein…
TWO TOO BIG?
Google Knows When Its Users Buy Stuff — The Washington Post, May 23, 2017
Google’s hands are now on billions of credit card transaction records. They “declined to detail how the new system works.”
#o2o #privacyIssue #google #PII
Facebook & Google Dominate Web Traffic, But Not the Same — Business Insider, May 24, 2017
80% of referral traffic comes from just these two – Facebook for lifestyle, Google for tech and business. Do you agree?
THE MORE YOU KNOW…
The State Of Programmatic Direct In 4 Charts — DigiDay, May 16, 2017
Due to open-exchange being “a proverbial black box,” programmatic direct ad spend has increased 50% in 5 major countries from 2015 to 2016. And publishers are moving away…
UPCOMING INDUSTRY EVENTS
June 6 – 8 / Social Innovation Summit, Chicago, IL
June 7 – 9 / 99U Conference, New York, NY
June 17 – June 24 / Cannes Lions, Cannes, France
June 21 / Roundtable: Header Bidding, New York, NY
Author: Melody Terng