Here’s some of our fav MadTech news from June: Will pubs keep winning in the header bidding game? (Catch up our Header Bidding Roundtable here) – The Tech Armada – Google’s Euro Fines – Two Retail Giants do Battle…
More Isn’t Merrier: Redundant Header Bidders Are Destabilizing — The Drum, Jun. 27, 2017
Pubs love header bidding, but now pubs have an average of 10 header bidders…
Google Hit With Record EU Fine — BBC News, Jun. 27, 2017
Google Shopping may account for 74% of all retail-related ads clicked on its SERPs. Will Google make changes or pay $14M a day?
#International #Search #Financial
Walmart Telling Vendors to Stop Using Amazon’s Cloud — Business Insider, Jun. 22, 2017
With Amazon’s purchase of Whole Foods and Walmart’s purchases of Jet.com, Modcloth, and Bonobos – the war is officially on.
#ECommerce #Retail #Showtime
Top 6 AdTech Companies to Watch in 2017 — Entrepreneur, Jun. 16, 2017
Advertising trends tend to be short-lived…will these six companies have red-letter years?
UPCOMING INDUSTRY EVENTS
July 5 – 9 / Apple WWDC, San Jose, CA
July 10 – 14 / Esri User Conference, San Diego, CA
July 17 – 18 / Digital Publishing Innovation Summit, New York, NY
July 23 – 25 / MMA Mobile CEO Summit, Napa, CA
Author: Melody Terng