Content Roundup: More Isn’t Merrier — AdTech Flotilla — Google’s € Bill

Here’s some of our fav MadTech news from June:  Will pubs keep winning in the header bidding game? (Catch up our Header Bidding Roundtable here) – The Tech Armada  – Google’s Euro Fines – Two Retail Giants do Battle…

Anything juicy we missed? Tell us on Twitter, Facebook… or button it up on LinkedIn.

More Isn’t Merrier: Redundant Header Bidders Are Destabilizing The Drum, Jun. 27, 2017

Pubs love header bidding, but now pubs have an average of 10 header bidders…
#HeaderBidding #Pubs

Google Hit With Record EU Fine BBC News, Jun. 27, 2017
Google Shopping may account for 74% of all retail-related ads clicked on its SERPs. Will Google make changes or pay $14M a day?
#International #Search #Financial

Walmart Telling Vendors to Stop Using Amazon’s Cloud Business Insider, Jun. 22, 2017
With Amazon’s purchase of Whole Foods and Walmart’s purchases of Jet.com, Modcloth, and Bonobos – the war is officially on.
#ECommerce #Retail #Showtime

Top 6 AdTech Companies to Watch in 2017 Entrepreneur, Jun. 16, 2017
Advertising trends tend to be short-lived…will these six companies have red-letter years?
#Madtech #OnesToWatch

Cannes Briefing: The Battle Of The Ad Tech Yachts Digiday, Jun. 20, 2017
You may have missed being there, but you don’t need to miss the yacht LUMAcape.
#MadTechFlotilla #Cannes17 #OverdoingIt

 

UPCOMING INDUSTRY EVENTS

July 5 – 9  /  Apple WWDC, San Jose, CA

July 10 – 14  /  Esri User Conference, San Diego, CA

July 17 – 18  /  Digital Publishing Innovation Summit, New York, NY

July 23 – 25 /  MMA Mobile CEO Summit, Napa, CA

 

Author: Melody Terng

Posted in e-commerce, Header Bidding and tagged , , .