Angel Mendoza

Angel Mendoza
Angel Mendoza is the Partnerships Director for the IPG Media Lab - a specialized group dedicated to bringing innovation to brand clients across Mediabrands. Mendoza is tasked with understanding how new technology trends will impact media consumption, consumer behavior, and evaluating startups for client test pilots. In addition, Mendoza provides clients with actionable insights to help navigate the evolving media landscape in the form of editorials and through the IPG Media Lab’s podcast called Floor 9.
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Recent Posts

The State of Retail, Q1 2018

Brick & Mortar Innovation + MadTech = Surviving or Thriving? A lot has been said about ‘The Retail Apocalypse’... the good, the bad, and the uglyThis substantial shift of brick-and-mortar retail experiences – thanks primarily to online giants...

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The Importance of Audience Data

 

If your marketing strategy were a Tesla, your Audience Data would be its battery pack. Why a battery pack? A Tesla battery pack not only powers an electric car – but also a home, or even an island. Similarly, audience data will not only help...

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