Roundtable Roundup: One-to-One Marketing and Mobile Retargeting, Device ID, Influencer Marketing and Social Media Tech, and Location Intelligence and Geofencing‘
Get your piece of the CMO's limited attention with relevant research. How? Well, we recently published a study, Research + Content = MadTechSales. The takeaway: “Research based content trumps all other forms of marketing.”
If you missed Part 1 and Part 2 of our series on ABM’s sales and marketing unification, and how fishing with a spear may be better than fishing with a net, you can catch up here.
If you missed Part 1 of our series on ABM’s sales and marketing unification, and how it might best be viewed first as a philosophy, you can catch up here.
At the end of April, we held a Roundtable at which industry professionals gathered to talk everything Influencer Marketing – a main pressure point: Fraud.
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