Ayla Quinn

Ayla Quinn
A Digital media production, live events, and guest blogger maven. Smart, ebullient, and driving our Video Marketing content.
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Recent Posts

Stop Calling it "Mobile" Marketing

 

Roundtable Roundup: One-to-One Marketing and Mobile Retargeting, Device ID, Influencer Marketing and Social Media Tech, and Location Intelligence and Geofencing‘

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Video Killed the Television Star

 

Every month, Industry Index gathers MadTech leaders to discuss trends, hot topics, and new technology in the industry. This month we asked what the future holds for OTT, Convergent TV and Audience Targeting for Video.

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5 Minute MadTech – Sales Automation and Marketing Automation: Part 3

 Where have you been? Thanks to the internet,  you can catch up on Part 1 and Part 2 here. What allows Sales Automation (SA) and Marketing Automation (MA) to be on an upward trajectory? Tech, baby. As we move into the automated future, the...

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5 Minute MadTech — Sales Automation and Marketing Automation: Part 2

 Now that we’ve washed SA/MA’s laundry, let’s start putting it away. The goal: Achieving harmony and interoperability between SA and MA to drive (and optimize) customer acquisition. In our 5 Minute MadTech series on Account Based Marketing, we...

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5 Minute MadTech – Sales Automation and Marketing Automation: Part 1

 

Doing Sales and Marketing Automations’ dirty laundry. Both Sales Automation (SA) and Marketing Automation (MA) are best viewed as a funneling system through the progression of sales and marketing benchmarks. Some definitions:

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