Bill Alena

Bill Alena
Bill Alena has been a digital media professional since 1998. Alena has served as The Meet Group’s (NASDQ: MEET) Chief Revenue Officer since 2007. From 2002 to 2007 Alena served as the Director of Internet Advertising at Scholastic Inc., a global children’s publishing, education, and media company. He began his digital media career with DoubleClick in 1998, where he helped to establish one of the industry’s first ad networks.
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Recent Posts

Now In MadTech: In-App Header Bidding

 

As most programmatic managers know, header bidding has been transformative to the AdTech space – it put pressure on the major exchanges and allowed for smaller DSPs and exchanges to truly compete, driving up rates and revenue for publishers....

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