Ivan Guzenko

Ivan Guzenko
Ivan Guzenko is the CEO and founder of SmartyAds, which joined the AdTech revolution 12 years ago. Being half-tech and half-business minded — Guzenko is passionate about looking for the next big thing in the industry. Guzenko is a strong believer in AI, cognitive learning, and 360 automation approach that will connect the dots between the buyer and the seller — with no middlemen. Guzenko entered the blockchain industry at 2013 and is an active member in the blockchain community. Guzenko introduced and launched the first blockchain-based future trending exchange prototype, 2 years ago at AdTech Israel and beta-launched the product in 2017 for the APAC.
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Recent Posts

Conquering Ad Fraud with Blockchain Technology

 

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives.

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