Jonathan Shaevitz

Jonathan Shaevitz
A MadTech veteran, corporate leader and advisor, and a product guy at heart. Tech background includes DSP, SSP, and all things programmatic. Recently fascinated by the proliferation of Content Marketing, AI and Chatbots.
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Recent Posts

Ads.txt Errors: Here's What the Data Says

Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of ad buys, and are adopting Ads.txt files to whitelist demand sources for...

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3 Key Takeaways from California's Consumer Privacy Act

California's State Legislature passed the California Consumer Privacy Act yesterday. While the law does not take effect until January 2020, this is a big deal now for both consumers and data purveyors (including all advertisers, sellers, and...

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Industry Index & Technographics - Evidence Over Eminence

 

The case for technographics in MarTech, AdTech, DataTech (MADtech).

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Desert Oasis: IAB Leadership Do’s and Don’ts

 

CES ‘18 is over – by now you just got the last of Vegas out of your bloodstream. Your thoughts turn to Mobile World Congress and, vaguely, SXSW. In between waits IAB Leadership. You ask yourself, “Should I?” A few things to consider:

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Header Bidding: Threat or Savior?

 

Header bidding is washing over the AdTech ecosystem faster than any other tech, leveling the playing field between pubs and exchanges. Need the basics? Read these primers from Digiday and Adprofs, or our recent blog, for a quick history. ...

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