Jonathan Shaevitz

Jonathan Shaevitz
A MadTech veteran, corporate leader and advisor, and a product guy at heart. Tech background includes DSP, SSP, and all things programmatic. Recently fascinated by the proliferation of Content Marketing, AI and Chatbots.
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Recent Posts

Industry Index & Technographics - Evidence Over Eminence

 

The case for technographics in MarTech, AdTech, DataTech (MADtech).

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Desert Oasis: IAB Leadership Do’s and Don’ts

 

CES ‘18 is over – by now you just got the last of Vegas out of your bloodstream. Your thoughts turn to Mobile World Congress and, vaguely, SXSW. In between waits IAB Leadership. You ask yourself, “Should I?” A few things to consider:

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Header Bidding: Threat or Savior?

 

Header bidding is washing over the AdTech ecosystem faster than any other tech, leveling the playing field between pubs and exchanges. Need the basics? Read these primers from Digiday and Adprofs, or our recent blog, for a quick history. ...

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3,500 MarTech Companies and Counting…

 

At Industry Index we’re obsessed with organizing, categorizing, and segmenting the Industry. We’re tracking 5,000+ tech companies across MarTech/AdTech, as we like to call it — MadTech. Our tracking is expansive— e-commerce related companies,...

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Let Them Come…Consultancies Welcome!

It is hard to ignore the steady drumbeat of warnings that management consultants  are coming to challenge agencies. Management consulting firms are often seen as the enemies of agencies – new market entrants that need to be stopped.  Many of them...
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