Kelvin Pichardo

Kelvin Pichardo
Kelvin Pichardo is the Director of Product Marketing for PubMatic, responsible for defining and executing go-to-market strategies for their platform, enabling publishers to maximize digital assets. Pichardo has a proven track record of driving revenue by developing and executing marketing strategies and custom advertising solutions in programmatic, mobile, video, and display advertising.
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Recent Posts

5 Minute MadTech Header Bidding

 

A recent Digiday article set out to track down the origin of the term “header bidding.” While the question of who first coined the term remains shrouded in MadTech lore, it’s clear header bidding reached a tipping point two years ago and...

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