Maggie Neuwald

Maggie Neuwald
Maggie Neuwald has spent the past 11 years of her career in AdTech/MarTech programmatic technology and services. At Right Media, the first industry ad exchange, and Yahoo, Neuwald consulted with agencies to build the first trading desks in the industry, and the largest advertiser in the world to build an in-house tech direct programmatic strategy. Neuwald then became the product lead for [X+1]'s DSP and Multi-touch attribution product suites (eventually acquired by RocketFuel). Following that, Neuwald lead product marketing, including sales enablement, primary research/case studies, and analyst relations for TagMan (eventually acquired by Signal), which provided tag management and multi-attribution solutions, also serving on an IAB best practices committee. Currently Neuwald is VP, Enterprise Accounts at MediaMath, working with large, strategic clients to consult and activate their programmatic strategy.
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Recent Posts

Taking the Leap to a Unified Market

 

Header bidding has been an exciting development on the demand side. It unlocks many more premium supply deals, allowing for full-funnel customer management with clients and stimulates greater budgets flowing to publishers. Publishers also...

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