Email Marketing Consultant

About Industry Index

Industry Index lives at the center of the Advertising and Marketing technology ecosystem. Brands and agencies come to us for comprehensive research, rankings, reviews to understand what’s now, what’s next, what’s best – and to find the right technology partners. Technology companies rely on us for the custom research, reporting, content and lead generation required to understand their markets, engage their prospects – and grow their businesses.

Our Need

We have a multi-tiered email communication strategy and a wealth of available user data, all pointed at an upcoming site/product relaunch. We require both top-level best practices and tactical solutions for user engagement, conversion, analysis, and retention. We’re looking to engage a consultant to help us outline a strategy and ensure strategic testing, analysis and growth plans. This is B2B communications only.

Our expectations for the consultant are as follows:

  • Strategize based on our multi-tiered comm objectives, sales outreach and list segmentation
  • Educate on best practices for email construction and content including subject lines, CTAs, landing page content, and email tech innovation
  • List segmentation/management review
  • Outline campaign test/learn plans

Experience in the following areas a must:

  • B2B communication strategy
  • Comprehensive Email marketing trend knowledge
  • Email automation platforms and CRMs
  • User-specific dynamic content and personalization
  • Analytic skills
  • Landing page strategy/execution

Details:

  • Job Type: Contract
  • Location: Must be based in/around NYC (is this important?)
  • Contact: hiring@industryindex.com

 

If interested, please complete the contact form below…