Taking the Leap to a Unified Market

 

Header bidding has been an exciting development on the demand side. It unlocks many more premium supply deals, allowing for full-funnel customer management with clients and stimulates greater budgets flowing to publishers. Publishers also...

Read More

5 Minute MadTech Header Bidding

 

A recent Digiday article set out to track down the origin of the term “header bidding.” While the question of who first coined the term remains shrouded in MadTech lore, it’s clear header bidding reached a tipping point two years ago and...

Read More

Header Bidding: Threat or Savior?

 

Header bidding is washing over the AdTech ecosystem faster than any other tech, leveling the playing field between pubs and exchanges. Need the basics? Read these primers from Digiday and Adprofs, or our recent blog, for a quick history. ...

Read More

Video Killed the Television Star

 

Every month, Industry Index gathers MadTech leaders to discuss trends, hot topics, and new technology in the industry. This month we asked what the future holds for OTT, Convergent TV and Audience Targeting for Video.

Read More

3,500 MarTech Companies and Counting…

 

At Industry Index we’re obsessed with organizing, categorizing, and segmenting the Industry. We’re tracking 5,000+ tech companies across MarTech/AdTech, as we like to call it — MadTech. Our tracking is expansive— e-commerce related companies,...

Read More