5 Minute MadTech – Sales Automation and Marketing Automation: Part 3

 Where have you been? Thanks to the internet,  you can catch up on Part 1 and Part 2 here. What allows Sales Automation (SA) and Marketing Automation (MA) to be on an upward trajectory? Tech, baby. As we move into the automated future, the...

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5 Minute MadTech — Sales Automation and Marketing Automation: Part 2

 Now that we’ve washed SA/MA’s laundry, let’s start putting it away. The goal: Achieving harmony and interoperability between SA and MA to drive (and optimize) customer acquisition. In our 5 Minute MadTech series on Account Based Marketing, we...

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5 Minute MadTech – Sales Automation and Marketing Automation: Part 1

 

Doing Sales and Marketing Automations’ dirty laundry. Both Sales Automation (SA) and Marketing Automation (MA) are best viewed as a funneling system through the progression of sales and marketing benchmarks. Some definitions:

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Gaming vs. Taming the System

At the end of April, we held a Roundtable at which industry professionals gathered to talk everything Influencer Marketing – a main pressure point: Fraud.

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The Year of the Micro-Influencer

Our April Roundtable dug into everything Influencer Marketing. We were left with an interesting question – who matters more, the micro- or the macro-influencers? 

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