Programmatic Publishing Just got a Little Less Complex

 

PubMonitor_Ads.txt_Ad Ops_Programmatic-Publishing

 

Announcing PubMonitor from Industry Index – easy monitoring for Ads.txt, data leakage, and maintaining the optimal stack.

The responsibilities of programmatic teams are rapidly expanding – yet again. Ensuring tech issues aren’t blocking revenue... managing discrepancies… connecting the pipes of a thousand integrations… monetization issues... And recently, Ad Ops teams have been tasked with even more monitoring:  

  • Are your ads.txt files inaccurate, missing demand?
  • Are you sharing data safely with 1st- and 2nd-parties? Are you sure your data isn’t leaking to piggybackers that you haven’t approved, creating deeper GDPR compliance liabilities?
  • Are you sure only current, approved partners are on site? Have you shut down unwanted and legacy tech?

We get it. It’s at least a little unfair that so much of this has again fallen on the desks of already constrained Ad Ops and revenue teams. Good news: We imagined a world where the tedium of pub stack monitoring is a job for the machines – a world where people are free to do more strategic (read: revenue-driving) work.

PubMonitor Product Promo by Industry Index


To make stack monitoring simple,
Industry Index
 turned on our PubMonitor Beta Program in the past few weeks. PubMonitor is a simple and affordable (it’s expenseable!) suite of monitoring tools that use machine learning and technographic data to make stack monitoring much simpler. And it doesn't require adding code on your site. Features include:

  1. Ads.txt Monitoring: Identify at-a-glance where you may be missing potential demand – inventory partners who aren’t listed – or listed incorrectly – and listed partners who aren’t buying.
  2. Active Stack Tech Inventory Analysis: See which technologies are directly in-use, and the nature of your relationships (1st-party or piggybacking).
  3. Data Leakage Reporting: Know with whom your 1st-party partners are sharing data, illuminating potential leakage, GDPR exposure, and how vendors are accessing your inventory.
  4. GDPR Indicator: See which tech partners in your stack create GDPR-related liability footprints.


PubMonitor - Wake up Fresh

Rest easy. PubMonitor will proactively alert you when it detects new issues in your stack – and send you a simple report so you can go home on Friday night. The machines don’t even know what brunch is.

We’re looking for a few smart publishers to join the beta phase – at a smartly-reduced price – to help us gather feedback and hone this thing to a razor-sharp point.


Interested in joining the beta program?
Learn more about the beta.

Need to see a demo first? Less adventurous, but makes sense. Click here.

We’re excited. Our humans are standing by to sign you up.