Conquering Ad Fraud with Blockchain Technology

 

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives.

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The Building Blocks of Blockchain in AdTech

 

Anyone who’s had to sift through AdTech’s avalanche of acronyms knows that this ecosystem is messy. From SSPsDSPsDMPs, to verification providers and more, each step in the transaction between advertiser and publisher adds complication,...

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