Content Roundup: More Isn’t Merrier — AdTech Flotilla — Google’s € Bill

Here’s some of our fav MadTech news from June:  Will pubs keep winning in the header bidding game? (Catch up our Header Bidding Roundtable here) – The Tech Armada  – Google’s Euro Fines – Two Retail Giants do Battle…

Anything juicy we missed? Tell us on Twitter, Facebook… or button it up on LinkedIn.

More Isn’t Merrier: Redundant Header Bidders Are Destabilizing The Drum, Jun. 27, 2017

Pubs love header bidding, but now pubs have an average of 10 header bidders…
#HeaderBidding #Pubs

Google Hit With Record EU Fine BBC News, Jun. 27, 2017
Google Shopping may account for 74% of all retail-related ads clicked on its SERPs. Will Google make changes or pay $14M a day?
#International #Search #Financial

Walmart Telling Vendors to Stop Using Amazon’s Cloud Business Insider, Jun. 22, 2017
With Amazon’s purchase of Whole Foods and Walmart’s purchases of Jet.com, Modcloth, and Bonobos – the war is officially on.
#ECommerce #Retail #Showtime

Top 6 AdTech Companies to Watch in 2017 Entrepreneur, Jun. 16, 2017
Advertising trends tend to be short-lived…will these six companies have red-letter years?
#Madtech #OnesToWatch

Cannes Briefing: The Battle Of The Ad Tech Yachts Digiday, Jun. 20, 2017
You may have missed being there, but you don’t need to miss the yacht LUMAcape.
#MadTechFlotilla #Cannes17 #OverdoingIt

 

UPCOMING INDUSTRY EVENTS

July 5 – 9  /  Apple WWDC, San Jose, CA

July 10 – 14  /  Esri User Conference, San Diego, CA

July 17 – 18  /  Digital Publishing Innovation Summit, New York, NY

July 23 – 25 /  MMA Mobile CEO Summit, Napa, CA

 

Content Roundup: Squad Goals — Naming Your AI — Tasty Charts and Graphs

Here’s some of our fav MadTech news from the last two weeks — pubs & techies team up to solve targeting issues, proper care and feeding of your new AI…  And if you missed out our OTT Roundtable, catch up here.

Anything juicy want to share? Tell us on Twitter, Facebook… or button it up on LinkedIn.

SQUAD GOALS!

TV Industry Mobilizing to Secure Its Fair Share  AdExchange, May 15, 2017
Fox, Turner and Viacom recently announced an audience targeting alliance.
#targeting #consortium #publishers #adtech

MadTech v Goliath Media Post, May 4, 2017
Team sports continue as tech throws-in to rival Facebook and Google on the targeting front.
#targeting #adtech

PROPER AI PARENTING.

Why Tech Companies Like IBM & Amazon Give AI Human Names  Adweek, May 24, 2017
Watson, Alexa to Einstein (and the disappeared Hemingway) – Who named these AIs?
#AI #ibm

Salesforce CEO Uses AI to End Internal Politics  Business Insider, May 18, 2017
Executives face being pointed out as needed specific attention by the company’s AI Einstein…
#AI #salesforce

TWO TOO BIG?

Google Knows When Its Users Buy Stuff  The Washington Post, May 23, 2017
Google’s hands are now on billions of credit card transaction records. They “declined to detail how the new system works.”
#o2o #privacyIssue #google #PII

Facebook & Google Dominate Web Traffic, But Not the Same Business Insider, May 24, 2017
80% of referral traffic comes from just these two – Facebook for lifestyle, Google for tech and business. Do you agree?
#referral #monopoly

THE MORE YOU KNOW…

The State Of Programmatic Direct In 4 Charts  DigiDay, May 16, 2017
Due to open-exchange being “a proverbial black box,” programmatic direct ad spend has increased 50% in 5 major countries from 2015 to 2016. And publishers are moving away…
#programmatic

UPCOMING INDUSTRY EVENTS

June 6 – 8  /  Social Innovation Summit, Chicago, IL

June 7 – 9 /  99U Conference, New York, NY

June 17 – June 24  /  Cannes Lions, Cannes, France

June 21  /  Roundtable: Header Bidding, New York, NY

 

Content Roundup: Wind Beneath Twitter’s Wings? — There Will be blood Data — Amazonian AdTech

Here’s some of our fav MadTech news from the last two weeks — Who’s down with OTT? Time to break up Big Data? Social media soars? Marketing automation, and more…  Plus, this coming week, we’ll go deep on our blog about Amazon’s next move in digital media space..

Anything juicy we missed? Tell us on Twitter, Facebook… or button it up on LinkedIn.

 

The World’s Most Valuable Resource Is No Longer Oil. It’s Data. The Economist,  May 6, 2017
The attention economy demands a new approach to antitrust rules as Google, Facebook, et. al., become
the new Standard Oil…
#finance #bigData #monopoly

YouTube Is Adding 40 Original Programs With Celebrities and Creators Adweek,  May 5, 2017
YouTube is going after traditional television ad dollars with exclusive new programs, and the brands who cut them off weeks ago are coming back…
#video #ott #youtube

Twitter Makes The Case For Live at Its Inaugural NewFronts AdExchanger, May 2, 2017m
Twitter added 9 million new users in Q1 after several quarters of disappointing earnings. Is it getting its wings back, thanks to livestreaming?
#social #emerging #twitter

Amazon Confirms Advertising Will Become A ‘Meaningful’ Part Of Its Business The Drum, Apr. 28, 2017
Bezos and co. prodded other parts of adTech with the launch of its cloud-based header bidding product in December…
#finance #amazon

5X More Marketing Automation Vendors Added Than Removed MarTech Conference  Apr. 26, 2017
If you bet on consolidation over the past six years, it’s time to pay your bookie…
#marketingAutomation #crowded

 

UPCOMING INDUSTRY EVENTS

May 15 – 17  /  TechCrunch Disrupt, New York, NY

May 19 – 22 / International Conference on Virtual Reality, Hong Kong

May 24  / Roundtable: OTT & Audience Targeting for Video, New York, NY

May 31 – June 2  / Digiday Programmatic Marketing Summit, Scottsdale, AZ

 

Media We Like: “Backlash to the Walled Gardens?”

Here come the I.I. team’s headline roundup. Last week was terrible for Google. Will it be the beginning of advertisers standing up against the walled gardens? Ten brands rock in programmatic buying, whether doing it in-house or letting agencies pull the levers. We are just in the 1st inning of Sales Tech growth – hello to another crowded LUMAscape. (See our previous weekly picks here.)

YouTube Advertiser Exodus Highlights Perils of Online Ads (The New York Times) – Mar. 23, 2017
Google and YouTube are facing a full-scale advertising boycott from major brands like Wal-Mart, PepsiCo and Verizon. (CNET, Mar. 24)

The Top Ten Programmatic Advertisers (AdExchanger) – Mar. 20, 2017
The ten brands who fully embrace data-driven marketing, and understand how to work with a vast partner ecosystem and quality oversight.

Some responses following by P&G Pritchard’s seismic talk:
Premium publishers say They Can Solve His Digital Ad Problems (Advertising Age) – Feb. 16, 2017
DCN, an association of publishers including Hearst and NYT, argues that advertising with high-quality websites is one way out of the digital mess. “The primary way to avoid fraud is economic rather than technical.”

Voice from DSP: A New Era for Advertising Transparency Is Here (The Trade Desk) – Feb. 14, 2017
“To really move the needle on, our industry has got to reduce the conflict of interest it has accepted in the past.” In 2o16, The Trade Desk passed $1 billion in platform spend as non-display products gain stream. (AdExchanger, Feb. 16)

The Future of Sales Tech (LUMA) – Mar. 14, 2017
With over $25bn already invested across thousands of companies in MarTech, it is easy to see how the Sales Tech sector could experience similar growth – if not more.

(Join in! Tweet us or tell us on LinkedIn of some media that you think is worth sharing.)

 

Post-cookie era coming?

Media We Like: “Post-Cookie Era Coming”

Here come the I.I. team’s picks for the week. This week, it’s (again) the end of cookie measurement. Is it for real this time? Both Facebook and Snapchat are the new TV. And TripleLift introduces a — wait for it — first price auction. (See our roundup of 2017 MadTech trends here.)

A view of the post-cookie measurement battleground (Digiday) – Jan. 18, 2017
Identity measurement is hot in online advertising, again. “It’s the beginning of the post-cookie ecosystem,” with GroupM joining this field where Google and Facebook currently dominate.

The Evolution of Data Journalism (The Content Strategist) – Jan. 17, 2017
For content, data work.

Ad Viewability is All Wrong: Double Standards Create Lack of Consistency (ExchangeWire) – Feb. 8, 2017
Currency has switched from a served impression to a viewable impression. But there are various standards floating and publishers are scrambling to redesign their ad space to maximize viewability.

The Radical Future Of Branding (Co.Design) – Feb. 2, 2017
Conventional wisdom has it that brands shouldn’t talk politics. Why risk alienating potential customers? That was before Donald Trump.

Facebook Steers Publishers To Long-Form Video (MediaPost) – Jan. 17, 2017
Facebook is encouraging its publishing partners to move away from live streaming video in favor of producing more long-form video, as it is poised to introduce new mid-roll video ad products. Oh, and have you heard that “Snapchat is the new TV?” (WSJ, Feb. 5.)

TripleLift Builds Server-Side Header Bidding For Native Ads (AdExchanger) – Feb. 7, 2017
TripleLift will run a first-price auction among all participating partners, a shift from the OpenRTB spec of a second-price auction. The move could result in higher payouts for publishers.

(Join in! Tweet us or tell us on LinkedIn of some media that you think is worth sharing.)

The Year Header Bidding Went Mainstream

Media We Like: “Header Bidding & Consolidation: 2016 MadTech Recap”

This week, the I.I. team brings our collection of 2016 recaps in MarTech and AdTech. What is going to happen in 2017? Stay tuned next week.  (See our previous headline roundup here.)

Digital advertising: Where we are now and where we’re headed (The Drum) – Dec. 15, 2016
There’s one theme that unifies much of what happened in ad tech over the past year: change. Header bidding was, without a doubt, the top trend of the year. And other keywords are video and consolidation.

The Year Header Bidding Went Mainstream (AdExchanger) – Dec 27, 2016
A timeline listing what the major players did in each month.

M&A 2016: The Year Ad Tech Cautiously Rose Again (AdExchanger) – Dec. 30, 2016
Ad tech M&A has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past.

Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle (ExchangeWire) – Dec. 23, 2016
There is a sense in the industry that there needs to be a ‘clear out’ of the current crop of programmatic vendors – beginning from Adobe’s acquisition of TubeMogul to the coming AppNexus IPO.

The Year in Technology: 2016 in Charts (Bloomberg Gadfly) – Dec 30, 2016
Advertising becomes a two-horse race as Google and Facebook accounted for 58% US digital ad revenue in 2016.

10 Media and Advertising Predictions That Didn’t Come True in 2016 (The Wall Street Journal) – Dec 29, 2016
Things that didn’t happen like “the ad tech sector would be decimated”; “TV advertising, like it always had, would help decide the election”; and “media metrics would get solved.”

(Join in! Tweet us or tell us on LinkedIn some media of interest that you think is worth sharing.)

Image Source: AdExchanger

Media We Like: “MarTech + AdTech = Success”

I.I. team members share our faves with each other. Now, we’re sharing with you. We’ll keep doing it, too. 

A World Without Work (The Atlantic) – July/August 2015
(From Chris) For centuries, experts have predicted that machines would make workers obsolete. That moment may finally be arriving.

The Platform Of The Future Will Own The Intersection Of Advertising And Marketing (AdExchanger) – Nov. 7
(From Jonathon) Whoever masters and melds marketing and advertising will dominate an industry now ruled by Facebook and Google. Salesforce, Oracle, Adobe and the holding companies are contenders.

The Secret Formula For The Perfect Viral Share (SocialTimes) – Jun. 4, 2014
(From Dorian) In depth, long form (meaning research-driven) content performs best.

Breitbart Urges Boycott of Kellogg After Brand Abandons Site (Bloomberg) – Dec. 1
(From Mark) Discusses AppNexus’ barring of Breitbart for hate speech.

15 SEO Best Practices for Structuring URLs (The Moz) – Feb. 24, 2015
(From Chris) Write for humans. Try to avoid hashes. And other tips. See the comments, too.

Programmatic Display Ad Prices to Surge 20% by 2018 (The Drum) – Nov. 22
(From Jonathon) … due to publishers using yield optimization technologies, says a study.
And, programmatic will grow faster than other channels. (MediaPost)

(Join in! Tweet us or tell us via LinkedIn some media of interest that you think is worth sharing.)