Native Advertising Grows Up

 

There once was a time when publishers and advertisers doubted Native Advertising’s ability to scale – but recent numbers have shown these doubts eroding. No longer considered a volatile advertising practice, the universal adoption of...

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GDPR: The Law, The Myth, The Legend — 5 Common Misperceptions

 

There’s much talk and debate around the implications of the EU’s newly established law, General Data Protection Regulation (GDPR). The regulations, which go into effect May 2018, are essentially designed to harmonize data privacy laws across...

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The State of Retail, Q1 2018

Brick & Mortar Innovation + MadTech = Surviving or Thriving? A lot has been said about ‘The Retail Apocalypse’... the good, the bad, and the uglyThis substantial shift of brick-and-mortar retail experiences – thanks primarily to online giants...

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Conquering Ad Fraud with Blockchain Technology

 

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives.

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The Importance of Audience Data

 

If your marketing strategy were a Tesla, your Audience Data would be its battery pack. Why a battery pack? A Tesla battery pack not only powers an electric car – but also a home, or even an island. Similarly, audience data will not only help...

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