Now In MadTech: In-App Header Bidding

 

As most programmatic managers know, header bidding has been transformative to the AdTech space – it put pressure on the major exchanges and allowed for smaller DSPs and exchanges to truly compete, driving up rates and revenue for publishers....

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Taking the Leap to a Unified Market

 

Header bidding has been an exciting development on the demand side. It unlocks many more premium supply deals, allowing for full-funnel customer management with clients and stimulates greater budgets flowing to publishers. Publishers also...

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5 Minute MadTech Header Bidding

 

A recent Digiday article set out to track down the origin of the term “header bidding.” While the question of who first coined the term remains shrouded in MadTech lore, it’s clear header bidding reached a tipping point two years ago and...

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Header Bidding: Threat or Savior?

 

Header bidding is washing over the AdTech ecosystem faster than any other tech, leveling the playing field between pubs and exchanges. Need the basics? Read these primers from Digiday and Adprofs, or our recent blog, for a quick history. ...

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You Can’t Spell Exchange without Change

 

Header Bidding– the new black, taking the market by storm, the must have, top of the trends.

So why is it such a threat?

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