Stop Calling it "Mobile" Marketing

 

Roundtable Roundup: One-to-One Marketing and Mobile Retargeting, Device ID, Influencer Marketing and Social Media Tech, and Location Intelligence and Geofencing‘

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Video Killed the Television Star

 

Every month, Industry Index gathers MadTech leaders to discuss trends, hot topics, and new technology in the industry. This month we asked what the future holds for OTT, Convergent TV and Audience Targeting for Video.

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Gaming vs. Taming the System

At the end of April, we held a Roundtable at which industry professionals gathered to talk everything Influencer Marketing – a main pressure point: Fraud.

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Welcome To The Influencer Marketing Era

Big takeaways from our April Roundtable on Influencer Marketing At our recent Roundtable, Industry Index gathered MadTech companies, brands, agencies, and influencers to discuss the growing gravitas of Influencer Marketing. While not a new...

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Roundtable Round-Up: Ad Transparency, Measurement & Viewability

IT was only a matter of time. Marc Pritchard, P&G’s global chief brand officer, delivered the adTech industry at large a mandate on media transparency  at the  iAB Annual Leadership Meeting  in January.

Moderator Jonathon Shaevitz opened our...

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