The State of Retail, Q1 2018

Brick & Mortar Innovation + MadTech = Surviving or Thriving? A lot has been said about ‘The Retail Apocalypse’... the good, the bad, and the uglyThis substantial shift of brick-and-mortar retail experiences – thanks primarily to online giants...

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The Importance of Audience Data

 

If your marketing strategy were a Tesla, your Audience Data would be its battery pack. Why a battery pack? A Tesla battery pack not only powers an electric car – but also a home, or even an island. Similarly, audience data will not only help...

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5 Minute MadTech Header Bidding

 

A recent Digiday article set out to track down the origin of the term “header bidding.” While the question of who first coined the term remains shrouded in MadTech lore, it’s clear header bidding reached a tipping point two years ago and...

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Header Bidding: Threat or Savior?

 

Header bidding is washing over the AdTech ecosystem faster than any other tech, leveling the playing field between pubs and exchanges. Need the basics? Read these primers from Digiday and Adprofs, or our recent blog, for a quick history. ...

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3,500 MarTech Companies and Counting…

 

At Industry Index we’re obsessed with organizing, categorizing, and segmenting the Industry. We’re tracking 5,000+ tech companies across MarTech/AdTech, as we like to call it — MadTech. Our tracking is expansive— e-commerce related companies,...

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