Industry Index & Technographics - Evidence Over Eminence

 

The case for technographics in MarTech, AdTech, DataTech (MADtech).

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Native Advertising Grows Up

 

There once was a time when publishers and advertisers doubted Native Advertising’s ability to scale – but recent numbers have shown these doubts eroding. No longer considered a volatile advertising practice, the universal adoption of...

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GDPR: The Law, The Myth, The Legend — 5 Common Misperceptions

 

There’s much talk and debate around the implications of the EU’s newly established law, General Data Protection Regulation (GDPR). The regulations, which go into effect May 2018, are essentially designed to harmonize data privacy laws across...

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Desert Oasis: IAB Leadership Do’s and Don’ts

 

CES ‘18 is over – by now you just got the last of Vegas out of your bloodstream. Your thoughts turn to Mobile World Congress and, vaguely, SXSW. In between waits IAB Leadership. You ask yourself, “Should I?” A few things to consider:

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Conquering Ad Fraud with Blockchain Technology

 

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives.

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