Header Bidding: Threat or Savior?

 

Header bidding is washing over the AdTech ecosystem faster than any other tech, leveling the playing field between pubs and exchanges. Need the basics? Read these primers from Digiday and Adprofs, or our recent blogfor a quick history. ...

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Stop Calling it "Mobile" Marketing

 

Roundtable Roundup: One-to-One Marketing and Mobile Retargeting, Device ID, Influencer Marketing and Social Media Tech, and Location Intelligence and Geofencing‘

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Native Advertising Grows Up

 

There once was a time when publishers and advertisers doubted Native Advertising’s ability to scale – but recent numbers have shown these doubts eroding. No longer considered a volatile advertising practice, the universal adoption of...

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GDPR: The Law, The Myth, The Legend — 5 Common Misperceptions

 

There’s much talk and debate around the implications of the EU’s newly established law, General Data Protection Regulation (GDPR). The regulations, which go into effect May 2018, are essentially designed to harmonize data privacy laws across...

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Desert Oasis: IAB Leadership Do’s and Don’ts

 

CES ‘18 is over – by now you just got the last of Vegas out of your bloodstream. Your thoughts turn to Mobile World Congress and, vaguely, SXSW. In between waits IAB Leadership. You ask yourself, “Should I?” A few things to consider:

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