Conquering Ad Fraud with Blockchain Technology

 

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives.

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The Building Blocks of Blockchain in AdTech

 

Anyone who’s had to sift through AdTech’s avalanche of acronyms knows that this ecosystem is messy. From SSPsDSPsDMPs, to verification providers and more, each step in the transaction between advertiser and publisher adds complication,...

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Power to Proximity: How Real World Data is Transforming Brand Strategy

 

The internet has upended the relationship between consumer and retailer. Once upon a time, consumers relied on companies including Sears, Macy’s, and Radio Shack to provide them with certain goods. The Sears Catalogue famously stood as ...

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Stop Calling it "Mobile" Marketing

 

Roundtable Roundup: One-to-One Marketing and Mobile Retargeting, Device ID, Influencer Marketing and Social Media Tech, and Location Intelligence and Geofencing‘

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Now In MadTech: In-App Header Bidding

 

As most programmatic managers know, header bidding has been transformative to the AdTech space – it put pressure on the major exchanges and allowed for smaller DSPs and exchanges to truly compete, driving up rates and revenue for publishers....

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