Ins & Outs of Competitive Account Targeting for AdTech Providers

From the beginning of the AdTech epoch – and up until just a few years ago – the digital advertising universe was billed as an evergreen field of opportunity for technology vendors. The sales equation looked something like this:

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How to Purchase Customer Lists from Industry Index

Once you have purchased a Tech Stack Intelligence Platform Subscription for $99/month (Get a free 30-day trial of this subscription type) you will gain access to our valuable Customer Lists. Our subscribers have unlimited access to these...

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Publishers' Ads.txt Errors are Hurting Your Bottom Line

Publishers' ads.txt errors are growing rapidly, reducing demand-side tech revenue. Ads.txt Scout is here to fix that. 

Over 80% of all programmatic buying is now ads.txt enabled (90% for Google). The stakes are very high – widespread adoption...

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Thats an Awful Lot of Mar/AdTech, Publishers!

We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than eminence. Industry Index customers use our technographics platform to measure many...

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The Essential Benchmarking Study for Technology Providers Explained

Industry Index has developed the Essential Benchmarking Study – a focused, cost-conscious version of our highly effective, custom Brand Perception research processes.

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