Jonathan Shaevitz

Jonathan Shaevitz
A MadTech veteran, corporate leader and advisor, and a product guy at heart. Tech background includes DSP, SSP, and all things programmatic. Recently fascinated by the proliferation of Content Marketing, AI and Chatbots.
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Recent Posts

Thats an Awful Lot of Mar/AdTech, Publishers!

We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than eminence. Industry Index customers use our technographics platform to measure many...

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The Essential Benchmarking Study for Technology Providers Explained

Industry Index has developed the Essential Benchmarking Study – a focused, cost-conscious version of our highly effective, custom Brand Perception research processes.

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The writing is on the wall(ed garden).

Two different articles were published recently about Facebook:  one somewhat positive, the other clearly negative. Both demonstrate why so many businesses simply don't – or shouldn't – trust Facebook.

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Ads.txt Errors: Here's What the Data Says

Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of ad buys, and are adopting Ads.txt files to whitelist demand sources for...

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3 Key Takeaways from California's Consumer Privacy Act

California's State Legislature passed the California Consumer Privacy Act yesterday. While the law does not take effect until January 2020, this is a big deal now for both consumers and data purveyors (including all advertisers, sellers, and...

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