The case for technographics in MarTech, AdTech, DataTech (MADtech).
June 19, 2018
CES ‘18 is over – by now you just got the last of Vegas out of your bloodstream. Your thoughts turn to Mobile World Congress and, vaguely, SXSW. In between waits IAB Leadership. You ask yourself, “Should I?” A few things to consider:
February 19, 2018
Header bidding is washing over the AdTech ecosystem faster than any other tech, leveling the playing field between pubs and exchanges. Need the basics? Read these primers from Digiday and Adprofs, or our recent blog, for a quick history. ...
June 8, 2017
At Industry Index we’re obsessed with organizing, categorizing, and segmenting the Industry. We’re tracking 5,000+ tech companies across MarTech/AdTech, as we like to call it — MadTech. Our tracking is expansive— e-commerce related companies,...
May 25, 2017
April 11, 2017