Matthew Thornton

Matthew Thornton
A brand strategist and student of innumerable topics, Matthew plays amongst the cars at the peculiar intersection of editorial, Content, and Account Based Marketing.
Find me on:

Recent Posts

Ins & Outs of Competitive Account Targeting for AdTech Providers

From the beginning of the AdTech epoch – and up until just a few years ago – the digital advertising universe was billed as an evergreen field of opportunity for technology vendors. The sales equation looked something like this:

Read More

Publishers' Ads.txt Errors are Hurting Your Bottom Line

Publishers' ads.txt errors are growing rapidly, reducing demand-side tech revenue. Ads.txt Scout is here to fix that. 

Over 80% of all programmatic buying is now ads.txt enabled (90% for Google). The stakes are very high – widespread adoption...

Read More

Data Leak or AdTech Piggybacking Deluge?

Brand safety and revenue questions abound as DMP data showcases heavy data leakage and piggybacking.

Read More

Do consumers want targeted healthcare ads?

 

Read More

Welcome To The Influencer Marketing Era

Big takeaways from our April Roundtable on Influencer Marketing At our recent Roundtable, Industry Index gathered MadTech companies, brands, agencies, and influencers to discuss the growing gravitas of Influencer Marketing. While not a new...

Read More