Matthew Thornton

Matthew Thornton
A brand strategist and student of innumerable topics, Matthew plays amongst the cars at the peculiar intersection of editorial, Content, and Account Based Marketing.
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Recent Posts

Do consumers want targeted healthcare ads?

 

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Welcome To The Influencer Marketing Era

Big takeaways from our April Roundtable on Influencer Marketing At our recent Roundtable, Industry Index gathered MadTech companies, brands, agencies, and influencers to discuss the growing gravitas of Influencer Marketing. While not a new...

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Who’s to Blame for the Current Ad Tech Trust Gap?

At an executive-level Roundtable titled “Transparency, Measurement and Viewability in the Digital Age,” which began with a discussion about what Procter & Gamble Chief Brand Officer Marc Pritchard meant when he called for “… new [transparency]...

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Roundtable Round-Up: Ad Transparency, Measurement & Viewability

IT was only a matter of time. Marc Pritchard, P&G’s global chief brand officer, delivered the adTech industry at large a mandate on media transparency  at the  iAB Annual Leadership Meeting  in January.

Moderator Jonathon Shaevitz opened our...

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93% Want It. Only 14% Get It

While 93% of executives in a position to buy technology say that relevant research will positively impact their perception of a tech vendor, only 14% say they regularly receive research or thought leadership that’s relevant.

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