Matthew Thornton

Matthew Thornton
A brand strategist and student of innumerable topics, Matthew plays amongst the cars at the peculiar intersection of editorial, Content, and Account Based Marketing.
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Recent Posts

Who’s to Blame for the Current Ad Tech Trust Gap?

At an executive-level Roundtable titled “Transparency, Measurement and Viewability in the Digital Age,” which began with a discussion about what Procter & Gamble Chief Brand Officer Marc Pritchard meant when he called for “… new [transparency]...

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Roundtable Round-Up: Ad Transparency, Measurement & Viewability

IT was only a matter of time. Marc Pritchard, P&G’s global chief brand officer, delivered the adTech industry at large a mandate on media transparency  at the  iAB Annual Leadership Meeting  in January.

Moderator Jonathon Shaevitz opened our...

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93% Want It. Only 14% Get It

While 93% of executives in a position to buy technology say that relevant research will positively impact their perception of a tech vendor, only 14% say they regularly receive research or thought leadership that’s relevant.

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