Ads.txt Errors: Here's What the Data Says

Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of ad buys, and are adopting Ads.txt files to whitelist demand sources for...

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3 Key Takeaways from California's Consumer Privacy Act

California's State Legislature passed the California Consumer Privacy Act yesterday. While the law does not take effect until January 2020, this is a big deal now for both consumers and data purveyors (including all advertisers, sellers, and...

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GDPR Compliance — Sorry, But It's Only Begun

Stage 1 of publishers' GDPR journeys is complete. Now onto the real work... 

The buildup to the GDPR starting pistol on 25th May 2018 was amazing.

We’ve just witnessed publishers’ crazy, last minute GDPR compliance scramble to implement the...

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Industry Index & Technographics - Evidence Over Eminence


The case for technographics in MarTech, AdTech, DataTech (MADtech).

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Native Advertising Grows Up


There once was a time when publishers and advertisers doubted Native Advertising’s ability to scale – but recent numbers have shown these doubts eroding. No longer considered a volatile advertising practice, the universal adoption of...

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