Programmatic Publishing Just got a Little Less Complex

 

 

Announcing PubMonitor from Industry Index – easy monitoring for Ads.txt, data leakage, and maintaining the optimal stack.

The responsibilities of programmatic teams are rapidly expanding – yet again. Ensuring tech issues aren’t blocking...

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GDPR Compliance — Sorry, But It's Only Begun

Stage 1 of publishers' GDPR journeys is complete. Now onto the real work... 

The buildup to the GDPR starting pistol on 25th May 2018 was amazing.

We’ve just witnessed publishers’ crazy, last minute GDPR compliance scramble to implement the...

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Industry Index & Technographics - Evidence Over Eminence

 

The case for technographics in MarTech, AdTech, DataTech (MADtech).

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Native Advertising Grows Up

 

There once was a time when publishers and advertisers doubted Native Advertising’s ability to scale – but recent numbers have shown these doubts eroding. No longer considered a volatile advertising practice, the universal adoption of...

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GDPR: The Law, The Myth, The Legend — 5 Common Misperceptions

 

There’s much talk and debate around the implications of the EU’s newly established law, General Data Protection Regulation (GDPR). The regulations, which go into effect May 2018, are essentially designed to harmonize data privacy laws across...

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