Industry Index has developed the Essential Benchmarking Study – a focused, cost-conscious version of our highly effective, custom Brand Perception research processes.
October 25, 2018
There's a ton of user data out there – data that is ideal for advertisers who want to target and serve very specific user segments. Web history, demographics, and other user-specific data turns each user's online footprint into a roadmap for...
October 23, 2018
Piggybacking is a primary cause of data leakage in digital advertising. It works like this:
As an advertising-enabled webpage loads, a series of technologies (often called page tags) load in order to target and render each ad, creating a...
October 22, 2018