Data Leak or AdTech Piggybacking Deluge?

Brand safety and revenue questions abound as DMP data showcases heavy data leakage and piggybacking.

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AdTech Explained: Cookie Syncing

 

There's a ton of user data out there – data that is ideal for advertisers who want to target and serve very specific user segments. Web history, demographics, and other user-specific data turns each user's online footprint into a roadmap for...

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AdTech Explained: Data Leakage

 

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AdTech Explained: Piggybacking

Piggybacking is a primary cause of data leakage in digital advertising. It works like this: 

As an advertising-enabled webpage loads, a series of technologies (often called page tags) load in order to target and render each ad, creating a...

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We've Launched the Only Technographics Data and Tracking Platform for the AdTech/MarTech Industry.

 

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