Customer Data Platform – Filling The Bridges Between A Marketer and A Customer

As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. The outcome: Fractured client characters that upset your capacity to convey pivotal marketing aspects to...

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WTF is MadTech

Industry Index began using the term “MadTech” as opposed to AdTech or MarTech, as these technologies began to converge and overlap. We think of MadTech as the intersection of AdTech and MarTech. So first some definitions:

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