Do consumers want targeted healthcare ads?

 

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660 Minutes

Get your piece of the CMO's limited attention with relevant research. How? Well, we recently published a study, Research + Content = MadTechSales. The takeaway:  “Research based content trumps all other forms of marketing.”

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93% Want It. Only 14% Get It

While 93% of executives in a position to buy technology say that relevant research will positively impact their perception of a tech vendor, only 14% say they regularly receive research or thought leadership that’s relevant.

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