The writing is on the wall(ed garden).

Two different articles were published recently about Facebook:  one somewhat positive, the other clearly negative. Both demonstrate why so many businesses simply don't – or shouldn't – trust Facebook.

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It's not your partner, it's your partner's partner.

Listen, we know you’re a good publisher. We know you do your best to make good decisions and to partner only with the best technology vendors. But you don’t know who your tech partners are partnering with. If this sounds like I’m giving you the...

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Ads.txt Errors: Here's What the Data Says

Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of ad buys, and are adopting Ads.txt files to whitelist demand sources for...

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3 Key Takeaways from California's Consumer Privacy Act

California's State Legislature passed the California Consumer Privacy Act yesterday. While the law does not take effect until January 2020, this is a big deal now for both consumers and data purveyors (including all advertisers, sellers, and...

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Programmatic Publishing Just got a Little Less Complex

 

 

Announcing PubMonitor from Industry Index – easy monitoring for Ads.txt, data leakage, and maintaining the optimal stack.

The responsibilities of programmatic teams are rapidly expanding – yet again. Ensuring tech issues aren’t blocking...

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