Thats an Awful Lot of Mar/AdTech, Publishers!

We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than eminence. Industry Index customers use our technographics platform to measure many...

Read More

The writing is on the wall(ed garden).

Two different articles were published recently about Facebook:  one somewhat positive, the other clearly negative. Both demonstrate why so many businesses simply don't – or shouldn't – trust Facebook.

Read More

The State of Retail, Q1 2018

Brick & Mortar Innovation + MadTech = Surviving or Thriving? A lot has been said about ‘The Retail Apocalypse’... the good, the bad, and the uglyThis substantial shift of brick-and-mortar retail experiences – thanks primarily to online giants...

Read More

The Importance of Audience Data

 

If your marketing strategy were a Tesla, your Audience Data would be its battery pack. Why a battery pack? A Tesla battery pack not only powers an electric car – but also a home, or even an island. Similarly, audience data will not only help...

Read More

5 Minute MadTech Header Bidding

 

A recent Digiday article set out to track down the origin of the term “header bidding.” While the question of who first coined the term remains shrouded in MadTech lore, it’s clear header bidding reached a tipping point two years ago and...

Read More