Publishers' ads.txt errors are hurting your bottom line

Publishers' ads.txt errors are growing rapidly, reducing demand-side tech revenue. Ads.txt Scout is here to fix that. 

Over 80% of all programmatic buying is now ads.txt enabled (90% for Google). The stakes are very high – widespread adoption...

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Thats an awful lot of Mar/AdTech, publishers!

We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than eminence. Industry Index customers use our technographics platform to measure many...

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Data Leak or AdTech Piggybacking Deluge?

Brand safety and revenue questions abound as DMP data showcases heavy data leakage and piggybacking.

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AdTech Explained: Cookie Syncing

 

There's a ton of user data out there – data that is ideal for advertisers who want to target and serve very specific user segments. Web history, demographics, and other user-specific data turns each user's online footprint into a roadmap for...

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AdTech Explained: Data Leakage

 

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