From the beginning of the AdTech epoch – and up until just a few years ago – the digital advertising universe was billed as an evergreen field of opportunity for technology vendors. The sales equation looked something like this:
November 27, 2018
Publishers' ads.txt errors are growing rapidly, reducing demand-side tech revenue. Ads.txt Scout is here to fix that.
November 6, 2018
We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than eminence. Industry Index customers use our technographics platform to measure many...
October 30, 2018
There's a ton of user data out there – data that is ideal for advertisers who want to target and serve very specific user segments. Web history, demographics, and other user-specific data turns each user's online footprint into a roadmap for...
October 23, 2018