Customer Data Platform – Filling The Bridges Between A Marketer and A Customer

As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. The outcome: Fractured client characters that upset your capacity to convey pivotal marketing aspects to...

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Data Leak or AdTech Piggybacking Deluge?

Brand safety and revenue questions abound as DMP data showcases heavy data leakage and piggybacking.

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We've Launched the Only Technographics Data and Tracking Platform for the AdTech/MarTech Industry.

 

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The writing is on the wall(ed garden).

Two different articles were published recently about Facebook:  one somewhat positive, the other clearly negative. Both demonstrate why so many businesses simply don't – or shouldn't – trust Facebook.

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It's not your partner, it's your partner's partner.

Listen, we know you’re a good publisher. We know you do your best to make good decisions and to partner only with the best technology vendors. But you don’t know who your tech partners are partnering with. If this sounds like I’m giving you the...

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