Data Leak or AdTech Piggybacking Deluge?

Brand safety and revenue questions abound as DMP data showcases heavy data leakage and piggybacking.

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We've Launched the Only Technographics Data and Tracking Platform for the AdTech/MarTech Industry.

 

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The writing is on the wall(ed garden).

Two different articles were published recently about Facebook:  one somewhat positive, the other clearly negative. Both demonstrate why so many businesses simply don't – or shouldn't – trust Facebook.

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It's not your partner, it's your partner's partner.

Listen, we know you’re a good publisher. We know you do your best to make good decisions and to partner only with the best technology vendors. But you don’t know who your tech partners are partnering with. If this sounds like I’m giving you the...

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3 Key Takeaways from California's Consumer Privacy Act

California's State Legislature passed the California Consumer Privacy Act yesterday. While the law does not take effect until January 2020, this is a big deal now for both consumers and data purveyors (including all advertisers, sellers, and...

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