GDPR: The Law, The Myth, The Legend — 5 Common Misperceptions

 

There’s much talk and debate around the implications of the EU’s newly established law, General Data Protection Regulation (GDPR). The regulations, which go into effect May 2018, are essentially designed to harmonize data privacy laws across...

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Desert Oasis: IAB Leadership Do’s and Don’ts

 

CES ‘18 is over – by now you just got the last of Vegas out of your bloodstream. Your thoughts turn to Mobile World Congress and, vaguely, SXSW. In between waits IAB Leadership. You ask yourself, “Should I?” A few things to consider:

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Conquering Ad Fraud with Blockchain Technology

 

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives.

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The Building Blocks of Blockchain in AdTech

 

Anyone who’s had to sift through AdTech’s avalanche of acronyms knows that this ecosystem is messy. From SSPsDSPsDMPs, to verification providers and more, each step in the transaction between advertiser and publisher adds complication,...

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Power to Proximity: How Real World Data is Transforming Brand Strategy

 

The internet has upended the relationship between consumer and retailer. Once upon a time, consumers relied on companies including Sears, Macy’s, and Radio Shack to provide them with certain goods. The Sears Catalogue famously stood as ...

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